Propuesta para la inclusión de técnicas de Revenue Management en restaurantes de segunda y tercera categoría de la ciudad de Guayaquil. Dos casos de estudio.

Abstract

This research aims to make a proposal for the inclusion of Revenue Management as an administrative model in traditional second and third category restaurants in the city of Guayaquil. The study was conducted in a restaurant by gathering information, through interviews and services of second and third category restaurant managers, surveys of diners, direct observation and selection of the sample for convenience. Click here to see the strategies of Revenue Management, the first strategy that became the implementation of the Resource with the aim of achieving a 2% increase in restaurant occupancy and thus maximize revenue, the second strategy that was applied. It is the Table Mix presenting a new distribution of tables and chairs with the aim of making the most of the space of the establishment. Every time there are new projects to create restaurants but sometimes it is observed that many of them close soon because they do not have a good administrative system and a good distribution of the place which influences a lot and which are reflected in their balance only lost.