Estudio del comportamiento del consumidor de fármacos antiácidos en la ciudad de Guayaquil.
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Gastroesophageal reflux disease (GERD) is very common in the population, with
reported prevalence rates of between 10 and 30%, both in Latin America and the
rest of the world. This, coupled with the fact that diagnosis often requires expensive
studies and ...
Análisis de las estrategias de comunicación del producto crédito hipotecario para los clientes de la banca de la ciudad de Guayaquil.
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The present study examines the communication strategies used by banking institutions
to promote mortgage credit products, emphasizing their influence on customer
understanding and satisfaction. The objective was to analyze the communication
strategies of the mortgage credit produc...
Comportamiento del consumidor de quesos en la ciudad de Guayaquil.
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The consumption of cheese is a fundamental element in the diet of the
inhabitants of the Tarqui parish in Guayaquil; This study explores consumption
patterns, preferences, expectations and challenges related to the purchase of
cheese, in order to provide a deta...
La aplicación de estrategias de posicionamiento de las empresas de servicios de pagos electrónicos en la ciudad de Guayaquil.
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Currently, in the city of Guayaquil, electronic payment service organizations
face a challenging market that is constantly evolving. Despite the increase in the use
of these electronic media, many brands dedicated to these services are still struggling
to position t...
Análisis del comportamiento de compra de los servicios de academias de idiomas en la ciudad de Guayaquil.
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The study proposed focuses on the analysis of the purchasing behavior of the
services offered by language academies in the city of Guayaquil. The aim is to
understand the various consumer profiles and factors influencing their decisions to
purchase these servic...
Comportamiento del consumidor en marcas de desodorantes en mujeres jóvenes adultas en la ciudad de Guayaquil.
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This project seeks to analyze the different profiles of consumer behavior in
deodorant brands among young adult women, with the objective of understanding in
depth what are the tastes and preferences that may influence their purchasing
decisions. In this context,...
Estudio de comportamiento de consumo de mermeladas en la ciudad de Guayaquil.
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The research proposal "Study of consumption behavior of jams in the city of Guayaquil" seeks to provide a comprehensive view of the local market for jams and understand the factors that influence consumers' buying behavior. The first objective is to define the diagnosis...
Estrategias de marketing para la marca Daming en la ciudad de Guayaquil.
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Daming S.A. is a company created to fulfill the needs of customers looking for
exclusivity and comfort for their babies. It offers a diverse selection of products
featuring unique designs that stand out from traditional options. In Guayaquil,
the baby goods...
Estrategias de marketing para la peluquería Lbprofessional en la ciudad de Guayaquil.
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The beauty industry presents an annual growth of 6%; however, the
sales of the Lb Professional hairdresser do not present the same behavior, so
marketing strategies are defined to solve this problem, where a contextual
framework is proposed that grants a t...
El uso de Influencers como estrategia de marketing en la categoría de bebidas gaseosas de sabores para la generación Z en la ciudad de Guayaquil.
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This study evaluates the effectiveness of the marketing strategy of influencers
in the category of flavored carbonated drinks, specifically aimed at Generation
Z in the city of Guayaquil. In the context of the evolution of social media
influencers, has gained s...
La prueba en el proceso de prescripción extraordinaria adquisitiva de dominio.
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The evidence in procedural law usually we have to prove what we affirm or deny, what
we propose in a lawsuit, regardless the type of it; that’s why the evidence is the center of the
whole process; considering it is the one that allows the judge to fo...
La apelación del auto de llamamiento a juicio dentro proceso penal ecuatoriano.
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Esta investigación establece la problemática de los derechos fundamentales y de las
garantías que a nivel procesal se estarían viendo vulneradas ante la imposibilidad de que se
pueda apelar el auto de llamamiento a juicio dentro del artículo 553 del COIP, lo cual
...
La necesidad de extender el plazo para calificar la flagrancia en delitos de violencia psicológica.
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Article 4 of the Law to Prevent and Eradicate Violence against Women defines
gender-based violence: "any action or conduct based on gender that may or may not cause
death, physical, sexual, psychological, economic or patrimonial, gynecological-obstetric
harm and/or suffering...
La carga dinámica de la prueba como garantía legal.
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The present investigation shows as a legal problem of procedural law, that in processes and matters governed by the COGEP, the development of the dynamic burden of proof is not established or regulated. At the same time, it is evident that the Ecuadorian doctrine would be...
Diseño de campaña publicitaria para el posicionamiento de la imagen de la escuela de danza de la CCENG (Casa de la Cultura Ecuatoriana-Núcleo del Guayas).
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